Özyeğin University has been included at the highest level in Turquality, the world’s one and only state-funded branding program launched by the Ministry of Trade of the Republic of Türkiye. Designed to strengthen Türkiye’s global brand power, the Turquality Program offers long-term and comprehensive support across key domains, including strategic planning, management excellence, financial sustainability, human resources, innovation, and digital transformation.

This recognition reflects OzU’s unwavering commitment to advancing international academic collaborations, industry partnerships, innovative education models, and socially driven projects, in line with its founding vision of “becoming an entrepreneurial research university with high global impact.” Under the Turquality Program, OzU will further expand its efforts in internationalization, sustainable growth, and brand value development. Key objectives under the program include increasing international student and faculty mobility, expanding dual degree and joint programs, strengthening access to global research funds, and building new collaborations in entrepreneurship and technology-driven projects worldwide.

Commenting on OzU’s acceptance into the Turquality Program, President Prof. Barış Tan stated:
“Being accepted into the program at the highest level perfectly aligns with our mission of creating global impact and our internationalization strategy. I see this as a driving force that will propel us further toward becoming a university that reaches out from Türkiye to the world in research and entrepreneurship, while creating value in its region.”

Leveraging the privileges offered by the program, Özyeğin University aims to enhance its international visibility, strengthen the global position of its faculty and students, and contribute to Türkiye’s vision of becoming a regional hub of attraction.