eBrandValue, co-founded by Prof. Tolga Akçura from our Faculty of Business, placed third worldwide in the 2026 Innovative Applications in Analytics Award, presented by INFORMS. The award-winning work introduces an innovative analytical framework that links large-scale social media data with sales forecasts, brand value, and capital market signals.

Combining natural language processing, large language models, machine learning, and econometric methods, the model demonstrates how academic knowledge can be applied to real-world business challenges. The achievement stands as a compelling example of how research developed at OzU is translated into economic and social value on a global scale through entrepreneurship and technology.